Viggle, which offers rewards for checking into TV shows and listening to music, is announcing that it has acquired Dijit Media, maker of NextGuide, a personalized programming guide for TV and the web.
The financial terms of the deal are not being disclosed, but a company spokesperson told me the entire Dijit team will be making the move to Viggle. The plan is to integrate NextGuide and the Dijit reminder button – an embeddable widget allowing users to sign up for reminders whenever a show is about to air — into Viggle’s platform, for example by offering Viggle Points in NextGuide.
“We have had incredible growth and success since our launch and we’re excited to join with another company that shares our goals – to create aholistic marketing platform for brands and networks, while giving our users content and tools they need to take control of their daily entertainment choices,” said Dijit CEO Jeremy Toeman in the acquisition release. (Toeman has written a couple of columns about the future of TV for TechCrunch.)
Viggle was founded in 2010 by Robert F.X. Sillerman, through Sillerman’s acquisition of a public-but-inactive company called Gateway Industries (making Viggle is a publicly traded company itself).
The company recently bought online publisher Wetpaint for $30 million in cash and stock, and it previously announced an agreement to acquire social TV startup GetGlue, but the deal fell through for undisclosed reasons. A spokesperson told me that the Dijit deal has closed, so presumably we’re not going to see a repeat of the GetGlue situation. Viggle says that across WetPaint, Dijit, and Viggle, it reached 17 million users in December.
Prior to this deal, Dijit actually made an acquisition itself, buying social TV startup Miso last year.