The accelerator program runs for four months at the company’s Bangalore office in the Manyata Tech Park. The five startups inducted to the first cycle are:
- Instaclique – Social media management for customer engagement.
- Konotor – In-app two-way communication for existing apps in both iOS and Android.
- muHive – An online workflow management tool.
- Turnaround – This automates the generation of rotating 3D images through a turntable and image processing combo.
- Unbxd – Makes the SmartEngage platform for search personalization in product recommendations, web landing pages, and web navigation.
Clearly those have potential applications in both retail and e-commerce.
Navneet Kapoor, Target India’s president and general manager, commented at yesterday’s launch:
Innovation is core to Target’s culture and we believe great ideas can come from anywhere. We are excited to invest in our first accelerator program and are thrilled to be a part of the India start-up ecosystem. We trust that these start-ups will help spur innovative solutions that will ultimately benefit our guests.
Target has a developer challenge in the US dubbed Co.Labs & Target Retail Accelerator which is run in association with Fast Company.