Ebay is also active in India, last year adding food and groceries to its inventory.
A ringing endorsement
Snapdeal co-founder and CEO Kunal Bahl said today that he sees “eBay’s second round of investment in Snapdeal as an endorsement of our strategy and progress.”
Jay Lee, eBay’s senior vice president and APAC managing director, added:
Accelerating growth in India and other emerging markets continues to be a core strategy for driving eBay’s global e-commerce leadership. eBay is excited about the prospects ahead for both Snapdeal and the eBay India business. We continue to invest in Snapdeal due to its complementary business model, good management team and strong brand.
Snapdeal started out specializing in daily deals in 2010 before evolving into a homegrown online mall early in 2012. It aims to hit Rs 2,000 crore (US$324 million) in sales revenue in fiscal year 2014.
India’s e-shoppers spent a total of $16 billion in 2013.