Flipkart’s biggest competitor, the eBay-backed Snapdeal, is also targeting $1 billion GMV in 2015. It makes sense for Flipkart to reach the goal first as its a couple years older than its competitors.
Competition in India’s ecommerce sector is fierce between companies like Flipkart, Snapdeal, eBay, and Amazon. Investors have pumped hundreds of millions of dollars just to gain an edge in a country where internet penetration and online shopping are expected to explode in the coming years. Indian e-shoppers spent US$16 billion in 2013.
Check out our chart comparing the US$10 million-plus funding rounds of some of India’s biggest names in ecommerce.