Facebook Continues Redesign Rollout With New Look for Pages

Mark-z-at-tc-disrupt-2012
Facebook announced another set of design changes Monday following a redesign of news feed late last week. CEO Mark Zuckerberg is seen here at TechCrunch Disrupt in 2012.
Facebook redesigned its news feed last week, but the company isn’t stopping there. Next up for a makeover is Facebook Pages.
Facebook announced a new look for Pages on Monday, changing the appearance for both Page visitors and Page admins to what the company is calling a more “streamlined” look.

The new design includes two columns similar to the old version, but the right column is now the Page’s timeline and the left includes information about the brand or corporation. In the previous design, both columns served as the Timeline; posts were staggered between the left and right columns as users scrolled down.

New FB Pages

 

The new design for Facebook Pages.
 

Old FB Pages

 
The old design for Facebook Pages.
 

In the new design, the “Invite Your Friends” section has moved from the right side of the screen to the left, and the text box for posting switched from the left to the right side.

For Page admins, a new metrics section on the far right-hand side of the Page includes data about ads, Likes and post reach. Facebook is also rolling out “Pages to Watch” for all admins, meaning users can create a list of similar or competitor pages to compare metrics like engagement and Page Likes.

The redesign comes less than a week after Facebook updated the look for news feed, a relatively minor change that included larger photos and new icons and fonts. That change was a year in the making, and Monday’s update appears to be in the same vein, using similar fonts and icons.

The new design is rolling out this week, according to a spokesperson, and is changing for web only. Facebook announced a mobile redesign for Pages last April.

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