The new design includes two columns similar to the old version, but the right column is now the Page’s timeline and the left includes information about the brand or corporation. In the previous design, both columns served as the Timeline; posts were staggered between the left and right columns as users scrolled down.
For Page admins, a new metrics section on the far right-hand side of the Page includes data about ads, Likes and post reach. Facebook is also rolling out “Pages to Watch” for all admins, meaning users can create a list of similar or competitor pages to compare metrics like engagement and Page Likes.
The redesign comes less than a week after Facebook updated the look for news feed, a relatively minor change that included larger photos and new icons and fonts. That change was a year in the making, and Monday’s update appears to be in the same vein, using similar fonts and icons.
The new design is rolling out this week, according to a spokesperson, and is changing for web only. Facebook announced a mobile redesign for Pages last April.