Facebook: 375 Million Users Play Games Each Month

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Facebook founder and CEO Mark Zuckerberg showed off Facebook’s game integration way back at the f8 conference in 2011.
If it seems like you just can’t stop playing Candy Crush Saga or any other Facebook games, don’t worry, you’re in good company — a lot of good company.
At the Game Developers Conference in San Francisco Wednesday, Facebook revealed some more of the kind of eye-popping stats you get on a network with 1.3 billion monthly active users. For example, roughly a quarter of all its active users — 375 million people — play at least one Facebook-connected game in an average month.

Meanwhile, those occasionally annoying requests you get from friends to play games with them are even more prevalent. Some 735 million of such game referrals are sent out each day, according to Facebook.

Many of these stats appear to come from a study the social network conducted internally last November, which had some potentially lucrative revelations for game makers. For example, it turns out there’s a financial incentive to make your game work on multiple platforms (iOS, Android and desktop) beyond the obvious fact that you’ll reach more eyeballs.

The average user who plays the same game on two or more platforms spends 3.3 times as much money on in-game purchases as people who just play on desktop, Facebook said. Cross-platform players are also far more likely to click on ads, and show other signs of engagement with the game.

Candy Crush Saga has held the title of most-popular game on Facebook for the past year. Not only that, it’s the most popular Facebook app overall, according to analytics firm AppData. Candy Crush is closely followed by Farm Heroes Saga and Pet Rescue Saga. All three are products ofKing, which is preparing for its IPO, and has overtaken Zynga as the top Facebook games developer.

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