It was just over a month ago that Bellabeat, the startup that aims to be the go-to quantified self app for pregnancies, launched its flagship “connected system” for tracking pregnancies that lets expectant moms hear, record, and share their baby’s heartbeat using just a handheld gadget and a smartphone.
It turns out that since then the project has been greeted with enthusiastic demand. The company sold 2,000 units in just the first two weeks, and has inked distribution deals with some key maternity boutiques in the San Francisco Bay Area, according to Bellabeat’s co-founder Urska Srsen. All this has occurred before the company’s official debut, which is set to happen tomorrow at Y Combinator’s Winter 2014 Demo Day.
We invited Srsen to stop by TechCrunch HQ to give us a hands on look at the app and Bellabeat’s $129 pocket-sized digital ultrasound tool. Also in the office happened to be a friend of TechCrunch who is in her third trimester (it really was a coincidence, which is awesome) so we were able to get a full demo of the Bellabeat experience.
By all appearances, it’s a simple and relatively affordable way for women to stay in touch with their bodies, babies, family, and friends during a very special time in their lives. When you see it in action, it’s no surprise that Bellabeat’s concept is a hit: If there’s ever a time in someone’s life that they want to track everything that’s going on with their bodies, it’s when she’s expecting a baby.