Apple’s contract with Google is almost up, and in 2015 the Cupertino tech giant will be free to nix another connection with perhaps it greatest competitor in favor of another option, according to The Information.
Yahoo and Microsoft are already vying for the tech giant’s attention in hopes of replacing Google, the report said. This isn’t exactly a surprise: Stories circulated earlier this year that Yahoo CEO Marissa Mayer wanted “very badly” for Apple to abandon its use of Google.
Safari — Apple’s web browser — defaults to Google as its search engine, and if Apple went with Yahoo or Microsoft, the decision would be based on the quality of the search engine, as well as potential money from ads, according to the report. It remains to be seen if Apple will actually leave Google behind or even go for another, unforeseen option. There’s even been some speculation that Apple could be working on a search engine of its own.
Google’s Chrome browser is more popular than Apple’s Safari and other browsers, so Apple switching to a new option does not necessarily indicate too much trouble for Google. Many Apple users might opt for Chrome anyway.
If you’re an iPhone user, you’ve probably already noticed ways that Apple has been distancing itself from Google: Apple Maps replaced Google Maps on Apple’s smartphones, for example, and YouTube no longer comes pre-installed.