Solid First Impression
First impression lasts–most people spend no more than a minute or two studying a new app. Easy discovery and navigation is vital. Users are more concerned with getting results quickly and a confusion-free experience, regardless if it is in business, entertainment, games, productivity, social, or sports app. Every app screen must be fully equipped with only a few and clear options; a user should be able to easily access various sections of the app.
Along with design, the undeniable challenge is to effortlessly attract and keep a user’s attention. Make sure your app is visually appealing, contains fresh, engaging, original, meaningful information and interesting points of view, as these are far more likely to generate a positive impression; thus providing value and keeping them engaged with the app once they arrive.
We asked Dirk de Kok of Mobtest, mobile app development expert and whose original writing and blog is a major contribution of significance to the field of mobile development for his advice on how to ensure a good first impression.
De Kok says:
“Test with real users before you launch, their feedback will indicate how novice users will experience your app. Don’t trust your own experience and intuition, as after working for months on your app you will have become blind to shortcomings”
Usage Becomes a Habit
Your app should give incomparable and increasing value. This is the value users get every time they use you app, which entices them to make it an essential part of their daily lives. Once your app does that, and the user starts using your app as part of a routine, it may turn into a habit. Habits are behaviors without much consciousness, and without requiring triggers. This means great user engagement, less price sensitivity, and ample monetization possibilities (think freemium apps like Candy Crush).
Viral Component Native to the App Experience
Depending on the type of app you are developing, average user lifetime value (LTV) might be around $2-$10. In order to make a profit, your customer acquisition costs must be lower. Nothing beats viral marketing, where users invite other users to try out your app. In order for a user to invite others, there needs to be a clear value for them as well. Dropbox, for instance, allows you to invite other users to a shared folder. For these other users to see the folder, they of course have to sign up. On top of that, both users will get extra space. This is a brilliant mechanism, guaranteed to fuel exponential growth.
If your goal is to create a successful app, you can’t ignore these factors. Considering them as you develop your app and you are more likely to create an app users will fall in love with.