Self-driving car will make trip from San Francisco to New York City

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It’s all of the road trip and none of the driving — at least, not by a human.

An autonomous car, developed by Michigan-based Delphi Automotive, will begin a 3,500-mile trip across the U.S. on March 22. Beginning in San Francisco, the car is expected to arrive in New York about a week later.

“We’re going to learn a lot out of this,” Jeff Owens, Delphi’s chief technology officer, told The Associated Press.

There will be a person behind the wheel at all times, but they are not expected to intervene at all unless the autonomous car gets into trouble.

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How the Apple Watch could reinvent fashion as we know it

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On one of the coldest days of the year, a smartly dressed woman, defying the elements, stands at one of the last remaining newsstands in Manhattan flipping through the voluminous bible of fashion that is the March issue of Vogue. Amid the pages of waifish models blissfully tossing aside $1,000 scarfs and tableaus of beauty products promising transformative powers she happens upon something completely different: another, mini-magazine, devoted to the Apple Watch.

The message contained therein, all visual, no text, is obvious: The illusion of luxury, of another, better life — one filled with glamour, the right look and the people and places that go along with such trimmings of success — now includes a smartwatch.

It’s an old message, aspirational luxury, but one made new by technology playing the starring role. But all stars aren’t created equal. And even the most brilliant sometimes fail to capture the public’s imagination.

So now, with companies like Apple, Nike, Under Armour and many others betting billions on the chance that the marriage of technology and fashion might produce a hit, there’s a key question that needs answering: Is wearable technology ready? And will the Apple Watch be the catalyst that takes it mainstream?

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3 little changes that will make a big difference in your online advertising

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Online advertising has come a long way from the tacky, blinking banner ads of the 1990s. Today, sophisticated, highly targeted online ads are delivered through a plethora of digital channels, from search engines to mobile apps – and a growing number of marketers are reaping the benefits.

With the right strategy, savvy tools, and smart resource allocation, even the smallest of businesses can take on the giants of the online advertising world.

Here are a few small changes you can make to improve your online advertising and make your digital dollar stretch a little further:

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Google is piloting sponsored results for app searches

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Google plans to pilot sponsored search results in Google Play in the next few weeks, offering a new way for app developers to promote themselves.

Under the program, sponsored results will include an orange “ad” tag, like you see with paid search results online. Clicking on the ads will direct you to an app instead of a website, though. In the coming weeks, Google says a “limited set of users” will see the ads from some advertisers who are already running search ads for their apps.

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8 things to do before launching a business this year

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Thinking about starting a business this year? Most likely you already know that you need to build out your product, service, website, but what about everything else?

A booming business isn’t born overnight. It takes patience and hard work to lay the right groundwork. Whether you plan to build a mobile app or digital media consulting group, here are eight things to consider as you get ready to launch:

Be realistic about your financial situation

Think about where you are right now in your life. Can you afford to forego a steady paycheck and other perks? Do you have a family to support or a mortgage or student loans to pay?

Depending on your business type, it can take anywhere from six weeks to six years to turn a profit. Determine how long it will take you to make your first sale and figure out if you have enough savings to support you and your business through that time. When it comes to budgeting, be as cautious as possible: things usually take much longer and cost more than you initially planned.

In many cases, the best time to lay the groundwork for your business is when you’re working at another job and have some kind of income coming in. Read “7 tips for keeping your day job” to learn more about balancing a job while getting your startup off the ground.

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Get ready for the 4GB iPhone app

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iOS apps are about to get a lot bigger.

Apple doubled the size limit of iOS apps from 2GB to 4GB, the company told developers Thursday.

The increase is so app makers “can include more media in your submission and provide a more complete, rich user experience upon installation,” Apple said in its message to developers about the change.

The 2GB limit had been in place since the launch of the App Store in 2008 — and for game developers, upping that limit is a huge deal for game developers, upping that limit is a huge deal. As more and more studios port console and PC games to mobile devices, they’ve increasingly bumped into size constraints.

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Twitter sucks at dealing with trolls and CEO says it’s all his fault

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Dick Costolo knows Twitter has a problem with abuse and trolls and says it’s entirely his fault.

That’s according to a memo the CEO reportedly sent to employees earlier this week in which he accepts responsibility for the problems and promises changes are on the way.

The Verge got ahold of two emails, reportedly sent to Twitter employees by Costolo, in which the CEO says he accepts personal responsibility for the problems.

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