Berlin-based DreamCheaper, which has been operating fairly stealthily until now, could soon become the hotel booking industry’s most hated startup. It operates a service that aims to ensure you never overpay for a hotel room again, even if you (miraculously) get the best deal available at the time of booking but the price since goes down.
Specifically, DreamCheaper exploits the “flexible booking” option typically offered by hotels, by canceling your hotel booking on your behalf once its algorithms have located the same room type, at the same hotel, for a cheaper price and made a replacement booking. Meanwhile, the service continues working on your behalf, right up to the day before check-in, canceling and rebooking if and when a better deal comes along.
The hotel booking industry, dominated by aggregators such as Hotels.com, Booking.com and Trivago, is opaque to say the least.